Category Archives: Predictive Analytics

Ten Ways Big Data Is Revolutionizing Marketing And Sales

Customer Analytics (48%), Operational Analytics (21%), Fraud and Compliance (12%) New Product & Service Innovation (10%) & Enterprise Data Warehouse Optimization (10%) are among the most popular big data use cases in sales and marketing. Customer Value Analytics (CVA) based on Big Data is making it possible for leading marketers… Read more »

10 Digital Trends to Watch in 2016

“The only way to make sense out of change is to plunge into it, move with it, and join the dance. ”- Alan Watts Whether or not you’re familiar with the late twentieth century philosopher Alan Watts, I think the above quote is great advice, especially for digital advertising professionals. … Read more »

Four Really Real Meanings of Real-Time

Here are four different things that I believe real-time really means, and how to determine which meaning you’re using. Sub-Second Response Generally, when engineers say “real-time”, they are usually referring to sub-second response time. In this kind of real-time data processing, nanoseconds count. Extreme levels of performance are key to success…. Read more »

The future of machine learning: 5 trends to watch around algorithms, cloud, IoT, and big data

No one can predict the future of technology with 100 percent accuracy. But these four pillars are certainly at the forefront of innovation in the years ahead. Photo via Shutterstock. Speaking at a machine learning and artificial intelligence event hosted by Madrona Venture Group in Seattle on Wednesday, Joseph Sirosh, corporate… Read more »

Xu hướng digital content của Viêt Nam và quảng cáo năm 2016

Top most popular content categories

Top 10 từ khóa tìm kiếm nhiều nhất trên Google năm 2015 (để ý là đa số là title video, film hay content mang tính giải trí nhé) Vợ Người Ta – a song about a young man crying over his ex-girlfriend’s wedding Âm Thầm Bên Em – a love… Read more »

Tại sao e-commerce nên sử dụng hệ thống Programmatic Advertising ?

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Programmatic: nghĩa tiếng Việt là đuợc lập trình tự động thực hiện 1 số tasks mà con nguời đã lên kế họach từ truớc khi 1 số điều kiện xảy ra. Hiểu nôm na: trong 1 một năm có vài mùa mà e-commerce có thể đạt peak sale, tùy văn hóa… Read more »

Big Data and Advertising for the Sports Fan’s Experience [INFOGRAPHIC]

The data can be analysed in real-time by data experts – and training schedules can be adapted NSA , a super analytic in football , is developed at Germany for this World Cup 2014 “The sports students in Cologne have been studying in great detail our opponent and put every play they’ve… Read more »