Category Archives: Data Intelligence

Smarter Marketing in an AI-First World

With over a decade of mobile innovations, and the recent emergence of machine learning platforms, we now have the power to understand a user’s context in real time, gather personal preferences, and even predict future behavior. Paul-Henri Ferrand, Vice President, U.S. Sales & Operations, Google shares what marketing leaders should… Read more »

Tóm tắt 5 định hướng chính ứng dụng Big Data và A.I cho AdsPlay Platform

Market Analytics: Phân tích dữ liệu sức cầu của thị trường, nhu cầu tiêu dùng từ Social Media Predictive Branding Analytics: Phân tích khả năng branding và hiệu quả từ các kênh truyền thông Media Media Planning Analytics: Phân tích và trợ giúp lên các kế hoạch truyền thông Digital… Read more »

Ten Ways Big Data Is Revolutionizing Marketing And Sales

Customer Analytics (48%), Operational Analytics (21%), Fraud and Compliance (12%) New Product & Service Innovation (10%) & Enterprise Data Warehouse Optimization (10%) are among the most popular big data use cases in sales and marketing. Customer Value Analytics (CVA) based on Big Data is making it possible for leading marketers… Read more »

How cool in AdsPlay version 1 !

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AdsPlay được thiết kế như 1 công cụ Monetization (Reactive Digital Advertising) cho mô hình Media Business thế kỷ 21, đa thiết bị (Multiscreen Ad Delivery) với tính năng Real-time Analytics và Reactive Marketing dưa trên hành vi người xem (Audience Behavior Analytics) để targeting và cá nhân hóa trải… Read more »

Customer 360: Understanding Your Customers in the Digital Era

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Crawled from source: http://customerthink.com/customer-360-understanding-your-customers-in-the-digital-era/ Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard, Gartner When most people think of advertising and marketing, an image of the “Mad Men” era agency comes to mind. But with surprising speed, the rise of digital–and the accompanying… Read more »

The 10 Algorithms Machine Learning Engineers Need to Know

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Read this introductory list of contemporary machine learning algorithms of importance that every engineer should understand. By James Le, New Story Charity. It is no doubt that the sub-field of machine learning / artificial intelligence has increasingly gained more popularity in the past couple of years. As Big Data is… Read more »

10 Digital Trends to Watch in 2016

“The only way to make sense out of change is to plunge into it, move with it, and join the dance. ”- Alan Watts Whether or not you’re familiar with the late twentieth century philosopher Alan Watts, I think the above quote is great advice, especially for digital advertising professionals. … Read more »

Four Really Real Meanings of Real-Time

Here are four different things that I believe real-time really means, and how to determine which meaning you’re using. Sub-Second Response Generally, when engineers say “real-time”, they are usually referring to sub-second response time. In this kind of real-time data processing, nanoseconds count. Extreme levels of performance are key to success…. Read more »

The New Era of Big Data and Digital Advertising

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Advertisers have demanded a better ROI on their marketing budgets, and as a result, the industry has become a frontrunner in embracing technology to connect with the right audience. Traditional advertising has always relied on user data from a plethora of products and services. However, gone are the days of… Read more »

The future of machine learning: 5 trends to watch around algorithms, cloud, IoT, and big data

No one can predict the future of technology with 100 percent accuracy. But these four pillars are certainly at the forefront of innovation in the years ahead. Photo via Shutterstock. Speaking at a machine learning and artificial intelligence event hosted by Madrona Venture Group in Seattle on Wednesday, Joseph Sirosh, corporate… Read more »