AdsPlay được thiết kế như 1 công cụ Monetization (Reactive Digital Advertising) cho mô hình Media Business thế kỷ 21, đa thiết bị (Multiscreen Ad Delivery) với tính năng Real-time Analytics và Reactive Marketing dưa trên hành vi người xem (Audience Behavior Analytics) để targeting và cá nhân hóa trải… Read more »
Bigger is indeed sometimes better in digital advertising,according to a recent benchmarks report from PointRoll. Larger, Rising Star display ad formats introduced by the IAB in 2012 had a 70% higher click-through rate (CTR) than smaller traditional display formats, the analysis of more than 100 billion impressions delivered in 2013… Read more »
As companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits. Emotionally… Read more »
As Media Channels are now mixed and varied is your business making the most of the advertising opportunities? In today’s world, digital media is the core of every integrated campaign and the online environment is becoming increasingly fragmented. People are in contact with many brands every day, in some shape… Read more »
Digital Marketing Trends to look forward in 2016 – 2017 from Trieu Nguyen Refer links: http://www.businessinsider.co.id/luma-partners-state-of-digital-media-2016-presentation-2016-5/\
“The only way to make sense out of change is to plunge into it, move with it, and join the dance. ”- Alan Watts Whether or not you’re familiar with the late twentieth century philosopher Alan Watts, I think the above quote is great advice, especially for digital advertising professionals. … Read more »
The demand for real-time data insights is transforming the TV advertising market. Here’s what to expect next. The days when everyone in one household watched the same television show are long gone. Today, viewers have a wide array of programs to choose from as well as multiple ways to watch… Read more »
They are everywhere – on signage, hoardings, bus placards. They are there across social media channels, TV, magazines and newspapers. Literally, everywhere. Remember when you stumbled upon a confusing paragraph in your textbook, only to find a sign of respite after seeing “Figure A.” Visuals. There is no chance that… Read more »
The online video advertising market seems to show no decline despite the economic crisis. The last report from LiveRail shows that average CPMs keeps growing bravely, and internet video consumption has been experiencing a massive growth of 40% and more. Since this trend has kept growing almost unstoppably since 2005,… Read more »
Have you ever watched an online video to help you decide which insurance product to purchase? No? Then you are the majority. According to new research released by digital marketing specialists Speedie Consultants video is a great way to market what can be viewed as a boring, and complex, product…. Read more »
