Category Archives: Advertising

How cool in AdsPlay version 1 !


AdsPlay được thiết kế như 1 công cụ Monetization (Reactive Digital Advertising) cho mô hình Media Business thế kỷ 21, đa thiết bị (Multiscreen Ad Delivery) với tính năng Real-time Analytics và Reactive Marketing dưa trên hành vi người xem (Audience Behavior Analytics) để targeting và cá nhân hóa trải… Read more »

Digital Advertising Benchmarks: Performance Metrics by Format

Bigger is indeed sometimes better in digital advertising,according to a recent benchmarks report from PointRoll. Larger, Rising Star display ad formats introduced by the IAB in 2012 had a 70% higher click-through rate (CTR) than smaller traditional display formats, the analysis of more than 100 billion impressions delivered in 2013… Read more »

How emotional connection increases customer satisfaction

As companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits. Emotionally… Read more »

10 Digital Trends to Watch in 2016

“The only way to make sense out of change is to plunge into it, move with it, and join the dance. ”- Alan Watts Whether or not you’re familiar with the late twentieth century philosopher Alan Watts, I think the above quote is great advice, especially for digital advertising professionals. … Read more »

Online Video Ad Formats: IAB Guidelines And Metrics To Monetize Online Videos

The online video advertising market seems to show no decline despite the economic crisis. The last report from LiveRail shows that average CPMs keeps growing bravely, and internet video consumption has been experiencing a massive growth of 40% and more. Since this trend has kept growing almost unstoppably since 2005,… Read more »